You're invisible to the people you serve.
The right buyers exist. They're searching. They're scrolling. But your name never enters the room — and "trying harder" hasn't moved the needle in months.
SYMPTOM · LOW QUALIFIED REACH
Branding & Web Design
Bringing brands
from dark
into light.
An independent studio building identities and digital experiences for ambitious teams — bringing brands out of the shadow and into the spotlight.
Brand IdentityWeb DesignArt DirectionMotionNamingPackagingTypeStrategyEditorial
Brand IdentityWeb DesignArt DirectionMotionNamingPackagingTypeStrategyEditorial
The ProblemWhere most brands sit today
You're doing the work.
Nobody's watching.
You've shipped the product. You've written the posts. You've shown up consistently for months. And yet the inbox stays quiet, the launches land soft, and the right people never seem to find you. It isn't the work — it's the signal.
Your story isn't landing.
What you actually do is good — sometimes great. But the way it's told online buries the lead. Visitors leave without ever understanding why you, and why now.
SYMPTOM · SOFT POSITIONING
Silence where there should be signal.
No replies. No saves. No DMs. No "where did you come from?" intros. Without measurable visibility, every next move is a guess — and guessing is expensive.
SYMPTOM · NO INBOUND FEEDBACK LOOP
Free · 60 seconds · No email gate to start
Find out exactly how visible you are.
The Visibility Score grades your brand across four pillars buyers actually use to find, trust, and remember you — and tells you, in under a minute, the single move that would move your number the most.
Get my Visibility ScoreAvg. time · 58 sec · Free PDF report · 2,481 scores issued
02 · ServicesWhat we do
Crafted for brands
that want to be seen.
01 / Identity
Branding
Names, marks, type, and a full visual language built to age well. We design identities as systems — so every touchpoint stays on key as the brand scales.
NamingLogoMarkTypeGuidelinesTone of voice
02 / Digital
Web design
Considered, fast, accessible sites. From single-page launches to full design systems and CMS integrations — built to convert and last.
UX · UIPrototypingWebflowCMS
03 / Growth
Marketing
Campaigns, content, and performance work that gets your brand in front of the right audience — and keeps it there.
CampaignsContentSocialPaidSEO
Need a custom engagement? / Hybrid teams welcome.
View capabilities deck03 · POR QUÉ LUMIQ/Nuestra diferencia
Un estudio creado
para ser de confianza.
Propiedad integral
Un equipo de la estrategia al lanzamiento — sin traspasos ni información perdida.
Solo seniors
Cada proyecto liderado por fundadores y diseñadores senior. Sin juniors.
Sprints, no meses
Ciclos ágiles con hitos semanales. La mayoría de proyectos se entregan en 4-10 semanas.
Construido para durar
Pensamiento sistémico desde el primer día. Marcas que se afianzan con el tiempo.
Pequeño volumen
Aceptamos cuatro clientes a la vez. El tuyo recibe la atención que merece.
Diseñado para convertir
Lo bonito es el mínimo. El trabajo que mueve métricas es el techo al que apuntamos.
Partners integrados
Actuamos como equipo interno — asíncrono, Slack compartido, plazos transparentes.
Más allá del lanzamiento
Retainers, actualizaciones y experimentos de crecimiento mucho después del lanzamiento.
Honestidad total
Transparencia total sobre alcance, tiempos y compromisos. Sin sorpresas ni facturas infladas.
05 · FAQ/Common questions
Questions worth asking
before we start.
01How long does a typical engagement take?+
Most identity engagements run four to eight weeks. Web projects sit at six to ten. We share a milestone-based plan after our kick-off so you always know what's next.
02What does pricing look like?+
We scope projects in tiers based on what's needed — strategy, identity, web, motion. Most engagements land between €18k and €80k. We share a written estimate inside 48 hours of our first call.
03Do you work with early-stage startups?+
Yes — about a third of our work each year is with pre-seed and seed companies. We have a focused “launch package” built for first identities and landing pages.
04Can you embed with our in-house team?+
Of course. We've run engagements as fractional design leadership, as a parallel team, and as a vendor to in-house design orgs. We adapt to the rhythm that fits.
05Where are you based?+
Madrid, with collaborators in Lisbon and Amsterdam. We work remotely with clients across Europe and North America and travel for kickoffs when it makes sense.
06 · SIGUIENTE/Empecemos
¿Tienes algo que vale
la pena sacar a la luz?
07 · CONTACTO/Dinos hola