A new candle house out of Madrid — built around six signature blends, hand-stamped paper, and a quiet, considered everyday ritual. We led identity, packaging, and the launch site over a focused ten-week sprint.
First 90 days, vs. pre-launch waitlist.
Year-one repeat rate vs. category benchmark.
Including Monocle, Apartamento, Wallpaper*.
Two weeks of founder interviews, scent workshops in the studio, and competitor teardowns across the European candle market. We mapped what Solenne wanted to be — and what it absolutely wasn't.
Solenne sits between heritage perfumery and a modern, ritualistic everyday. We named the territory — “considered warmth” — and built three brand pillars: craft, atmosphere, and patience.
An asymmetric wordmark built from a custom serif. A two-typeface system pairing Instrument Serif with a workhorse sans. Warm-cream paper stocks, hand-stamped labels, embossed gold foil on the limited edition.
Six SKUs, three retail partners, one editorial campaign shot in a Madrid loft. We supported the launch with a fast Webflow site, press kits, and an Instagram playbook the team still runs today.
Booking from Q3 onward. We take four engagements at a time — first conversations are free and frank.