A new architecture studio from Barcelona — founded on restraint, light, and materials that age well. We led brand identity, digital presence, and editorial direction over a focused twelve-week engagement.
First six months after launch, vs. pre-launch baseline.
Architecture competitions entered in year one.
Including Dezeen, Wallpaper*, and El Croquis.
Two weeks of studio visits, architect interviews, and a thorough study of how leading practices present themselves. We mapped what Solenne stood for — and what it wasn't willing to compromise.
Solenne sits between rigorous modernism and a warmth rooted in material honesty and craft. We defined the territory — considered restraint — and built three brand pillars: precision, light, and longevity.
A minimal wordmark drawn from architectural line weights. A two-typeface system pairing a geometric sans with a refined serif for editorial use. A neutral palette grounded in raw concrete, warm stone, and pale linen.
A portfolio site built for silence — fast, projection-focused, with large-format project photography front and centre. We supported the launch with press materials, an editorial shoot in the studio, and a pitch deck the team uses for competition entries today.